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Archive for 'Strategic Comm.'

NATO Q&A Highlights Strategic Comm Challenges

by Scott W. Ruston* In December, COMOPS was invited to participate in a question and answer forum with General Stéphane Abrial, NATO Supreme Allied Commander Transformation, hosted by Atlantic-Community.org. Atlantic-Community is a leading European online think tank focused on transatlantic relations. The Q&A reveals that General Abrial has an integrative, forward-looking conceptualization of the role [...]

Public Diplomacy: Books, Articles, Websites #59

by Bruce Gregory Asia Foundation, Afghanistan in 2011: A Survey of the Afghan People, November 15, 2011.  While nearly half (46%) of Afghans say their country is moving in the right direction, more respondents (35%) than at any time since the Foundation began polling there in 2004 say Afghanistan is headed in the wrong direction.  [...]

Ridiculing AQ’s Irrelevance in the Arab Spring

by Steven R. Corman A few weeks ago I did a keynote speech at a public meeting of the U.S. Advisory Commission in Public Diplomacy.  Later in the meeting I heard a presentation by Ambassador Richard LeBaron, Coordinator of the State Department’s Center for Strategic Counterterrorism Communications (CSCC).  The topic of his talk tied together [...]

Why Story is Not Narrative

By Jeffry R. Halverson I’ll admit that I slip sometimes in everyday conversation and use the word “story” as a synonym for “narrative.” A lot of people do it. But I should know better. There’s an important difference between the two. For the average conversation the difference doesn’t really matter much. However, when it comes [...]

Public Diplomacy: Books, Articles, Websites #58

by Bruce Gregory* Manan Ahmed, Where the Wild Frontiers Are: Pakistan and the American Imagination, (Just World Publishing, 2011).  The author of “Chapati Mystery” blog and a historian of Islam in South Asia (Freie Universitate Berlin) gathers his commentaries on US imaginings about Pakistan and historical and political trends within Pakistan.  Sharply critical, humorous, and [...]

Yes, Extremists are Paying Attention

by Chris Lundry Last year, my colleagues Steven Corman, Jeffrey Halverson and I wrote a series of blog posts exploring Islamist reactions to anti-Islam and anti-Muslim events in the US, including the debate over the Park51 Islamic Center and an American pastor’s proposal to burn a Qur’an on 9/11, among others. One of the points [...]

Ten Years Later, Our Narrative Remains Murky to Afghans

by Steven R. Corman Last Friday the always-excellent PBS Newshour ran a story that left me floored.  It featured interviews with several ordinary Afghans who were handed pictures of the 9/11 World Trade Center attack. Of a dozen or so people asked, only one man (a police chief in Marjah) knew the story behind the [...]

Has al-Qaeda Become a Toxic Brand?

by Steven R. Corman In business marketing, branding means creating demand for a product by creating an image that is appealing to potential consumers.  This probably brings to mind successful brands like Coca-Cola, Disney, and Nike.  But brands can also become “toxic.” Recent evidence suggests al-Qaeda may now be one such failed brand. Brands become [...]

Public Diplomacy Books, Articles, Websites #57

by Bruce Gregory* Intended for teachers of public diplomacy and related courses, here is an update on resources that may be of general interest.  Suggestions for future updates are welcome. Jozef Batora and Monika Mokre, eds., Culture and External Relations: Europe and Beyond, (Ashgate, 2011). The essays compiled by Batora (Comenius University, Brataslava) and Mokre [...]

Implicit Master Narratives in Extremist Website Launch

by Jeffry R. Halverson If you’ve read our book Master Narratives of Islamist Extremism then you already have a solid understanding of the major master narratives employed by Islamist extremists in their communications. For example, you’re able to recognize the significance of a Pharaoh reference when an extremist is condemning a world leader. Or you’re [...]